The Oprah Effect - Stevie Nicks "In Your Dreams" + Fleetwood Mac Album Sales

The awareness Oprah brings to an artists album is immeasurable. The only real way to measure the impact after an appearance on the show is to look directly at the album charts (if an album is released) or look at it's ranking on the best sellers list on Amazon for example where albums available for pre-sale and current releases are ranked.

Earlier today Stevie's In Your Dreams was ranked somewhere just north of # 50 on the top 100 in music sales. Currently it's sitting at # 16 on the top 100 which is a huge leap! When you break it all down into categories it looks like the following:

# 2 in Music > Classic Rock > Album-Oriented Rock (AOR)
# 10 in Music > Rock
# 15 in Music > Pop

itunes also experienced an uptick in downloads for both Stevie Nicks and Fleetwood Mac in North America... These are fairly current numbers although itunes is a moving target so it's hard to say at what time of day these numbers are from.  In any case, there's no denying the Oprah effect...


USA
itunes Top 100 Rock Album Charts:
- Fleetwood Mac - Rumours # 15
- Stevie Nicks - Crystal Visions # 93
itunes Top 100 Pop Album Charts:
- Fleetwood Mac - Greatest Hits # 9
itunes Top 100 Overall Albums Chart
- Fleetwood Mac - Greatest Hits # 47
- Fleetwood Mac - Rumours # 84
itunes Top 100 Pop Songs Chart
- Fleetwood Mac - Landslide # 68

CANADA
itunes Top 100 Canadian Albums
- Fleetwood Mac - Rumours # 79