Moonwalking Pony Beats Harlem Shake For Most Viral Video On The Internet
Business Insider
A video of a little pony doing the moonwalk to Fleetwood Mac is blowing up on the viral charts. (Watch the video below.)
According to Unruly, which tracks the most-shared videos on YouTube, this ad for U.K. mobile network Three is the most viral video on the internet right now. In fact it beat out two versions of the Harlem Shake (one by "The Simpsons," the other by the Miami Heat) for the number one spot (It's currently #2).
The ad was made by Wieden + Kennedy, the folks who brought us the Old Spice man, and exceeded one million views on YouTube in its first weekend.
But the ad is also very social. Unruly's statistics say it has been shared more than 500k times on Facebook, Twitter, and other social platforms since it first went online on Friday. It has been shared almost 200k times before noon today alone.
Three is doing its best to make sure that it lives on in the Twitterverse as well. The hashtag #DancePonyDance plays at the end of the video and even other companies are tweeting about it.
Business Insider
Christine Thrilled With Ad
According to a Wieden + Kennedy blog post on their Welcome To Optimism website, Christine has seen the ad and is thrilled they've used "Everywhere" in their ad campaign.
Some stats on The Pony ad as today.
Three - The Pony
598,498 shares all time
581,958 Facebook shares
16,419 Twitter shares
121 blog posts
2,444 comments
Agency: Wieden + Kennedy
Just for some comparison, here's what unruly have for stats on the other recent ad featuring Fleetwood Mac's "Landslide" which began airing in February.
2013 Budweiser Super Bowl Ad - The Clydesdales: "Brotherhood"
2,657,834 shares all time
2,634,574 Facebook shares
22,565 Twitter shares
695 blog posts
11,774 comments
Business Insider
A video of a little pony doing the moonwalk to Fleetwood Mac is blowing up on the viral charts. (Watch the video below.)
According to Unruly, which tracks the most-shared videos on YouTube, this ad for U.K. mobile network Three is the most viral video on the internet right now. In fact it beat out two versions of the Harlem Shake (one by "The Simpsons," the other by the Miami Heat) for the number one spot (It's currently #2).
The ad was made by Wieden + Kennedy, the folks who brought us the Old Spice man, and exceeded one million views on YouTube in its first weekend.
But the ad is also very social. Unruly's statistics say it has been shared more than 500k times on Facebook, Twitter, and other social platforms since it first went online on Friday. It has been shared almost 200k times before noon today alone.
Three is doing its best to make sure that it lives on in the Twitterverse as well. The hashtag #DancePonyDance plays at the end of the video and even other companies are tweeting about it.
Business Insider
Christine Thrilled With Ad
According to a Wieden + Kennedy blog post on their Welcome To Optimism website, Christine has seen the ad and is thrilled they've used "Everywhere" in their ad campaign.
"we got a telephone call from Martin Wyatt, manager of Christine McVie of Fleetwood Mac, the writer and performer of the song 'Everywhere' that soundtracks the ad. He told us that Christine is "absolutely thrilled to bits" that we used ‘Everywhere’ and wanted to congratulate whoever made the decision to use it in the ad. She "absolutely loves" the ad and has been "glued to the TV all weekend" waiting for it to come back on. Our Three team is a bit starstruck and overwhelmed at this news."
Three - The Pony
598,498 shares all time
581,958 Facebook shares
16,419 Twitter shares
121 blog posts
2,444 comments
Agency: Wieden + Kennedy
Just for some comparison, here's what unruly have for stats on the other recent ad featuring Fleetwood Mac's "Landslide" which began airing in February.
2013 Budweiser Super Bowl Ad - The Clydesdales: "Brotherhood"
2,657,834 shares all time
2,634,574 Facebook shares
22,565 Twitter shares
695 blog posts
11,774 comments